ICC CHAMPIONS TROPHY

 

Various UK locations

HOSPITALITY AND INTERACTIVE

 

In the summer of 2017 the ICC Champions Trophy tournament was played over 3 venues in England and Wales.

 

Following an extensive pitch process, Detail was selected to provide design and fit out of all hospitality spaces, guest journey and interactive elements for all 3 venues.

 

With short installation windows for existing spaces, we designed and deployed overlay that hit the deadlines and completely transformed the hospitality environments into brand integrated experiences for the guests.

 

We also designed and developed interactive elements such as VR game booths and digital interface portals that created a unique online and social media presence for the event.